If I had asked people what they wanted, they would have said faster horses I love this quote, even if I’m not necessarily a fan of Henry Ford himself. Why? Because data tells you about the past, but it cannot design the future on its own. Today, as companies scramble to become "Data-Driven," they are falling into this exact trap. While leaders drown in Excel spreadsheets, they miss out on true innovation—the "car" itself. This is what we call "Digital Obesity." We consume to