Online Fashion Retail: Trends, Technologies, and Consumer Behavior in the Digital Apparel Industry
Introduction
Online fashion retail has transformed the way consumers discover, evaluate, and purchase clothing, footwear, and accessories. With the rapid adoption of smartphones, improved internet access, and evolving digital ecosystems, the fashion industry has shifted from traditional brick-and-mortar stores to dynamic online platforms. This transformation is not just about convenience—it reflects deeper changes in consumer expectations, personalization, and global accessibility.
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